{
"PropertyId": 4942078,
"Address": {
"FullAddress": "The Mayfair, 1 Florence Terrace, Florence Road",
"Town": "Bray",
"County": "Wicklow",
"Eircode": "A98NW62"
},
"Location": {
"Latitude": 53.2041444,
"Longitude": -6.1024822
},
"PropertyDetails": {
"Beds": "10 beds",
"FloorAreaFt": 4400,
"Ber": "Exempt",
"Features": [
"Parking",
"Garden",
"Sea Views",
"Games Room"
]
},
"BrochureContent": [
{
"ContentType": "Description",
"Content": "Dooley Auctioneers are proud to present The Mayfair, a landmark corner property with immense character and potential, located at the junction of Florence Road and Adelaide Road in the heart of Bray. Originally operating as a 10-bedroom hotel, this semi detached period property offers a rare redevelopment opportunity (subject to planning) in a prime central location, just a short stroll from Bray DART Station, Main Street, and the seafront promenade.\r\n\r\nExtending to approx. 0.2 acres with 58 metres (190 ft) of road frontage, The Mayfair combines architectural presence with zoning flexibility under the Bray Development Plan. The building itself offers a diverse internal layout, with multiple lounges, storage areas, and en-suite bedrooms, making it suitable for residential conversion, boutique hotel, mixed-use development or as use a family home. \r\n\r\nInternally, the property retains a wealth of character and charm, with generous proportions throughout and excellent natural light. Though in need of modernisation, it has been partially refurbished in recent years and offers the perfect canvas for an imaginative transformation."
},
{
"ContentType": "Accommodation",
"Content": "ACCOMMODATION (Approximate Layout)\r\n\r\nGround Floor:\r\n• Lounge Area – 10.1m x 10.1m\r\n• Dining Room – 4.8m x 4.8m\r\n• Office – 2.1m x 2.0m\r\n• Kitchen – 4.0m x 5.2m\r\n• Ladies & Gents Washrooms\r\n• Laundry Room – 3.2m x 3.46m\r\n• Storage Rooms & Hotpress\r\n• Beer Keg Room, Utility, Store Room\r\n\r\nFirst Floor:\r\n• 10 Bedrooms (All En Suite, WC, WHB, Shower Cubicles)\r\n• Various sizes ranging from 2.0m x 5.81m to 4.84m x 4.38m"
},
{
"ContentType": "Features",
"Content": "FEATURES\r\n\r\n- Detached landmark property\r\n- Approx. 0.2 acre site with 58m road frontage\r\n- Zoned B1 – suitable for commercial/residential mix\r\n- Former 10-bedroom hotel with bar, lounge, and beer keg room\r\n- Pivotal corner location near DART, Main Street, and Florentine Centre\r\n- Ideal for redevelopment (subject to PP)\r\n- Two road frontages – excellent visibility\r\n- Strong investment and commercial potential\r\n- BER exempt"
},
{
"ContentType": "BER Details",
"Content": "BER: Exempt"
},
{
"ContentType": "Directions",
"Content": "From Bray Main Street, head toward the Quinsborough Road heading to the DART. Turn right just before Bray Bowl – The Mayfair is positioned on your right-hand side after approx. 100 metres."
},
{
"ContentType": "Viewing Details",
"Content": "Strictly by appointment with Dooley Auctioneers."
}
],
"Price": {
"Display": "€1,750,000",
"Value": 1750000,
"Currency": "EUR"
},
"Media": {
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"Agent": {
"Name": "Dooley Auctioneers",
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"Listing": {
"Status": "For Rent",
"DateListed": "14 Jul 2025"
}
}